The Supermarket of the Future, located in Bicocca, Milan, is packed with innovative, informative digital solutions that immerse customers in the shopping experience.
Experience real-time data displays with store information, such as the Top 10 best sellers. Interactive tables project product information on overhead screens.
Every product has a story from potential allergens, promotions, nutritional data per serving and even carbon footprint, to help deliver a more personalised shopping experience.
This is only the beginning as Coop plans to expand this model to supermarkets throughout Italy.